Perseverance

steady persistence in a course of action, a purpose, a state, etc., There was a guy who loved soda, so he went into the soda business, with a product called 3UP. It failed. So he started again with soda called 4UP. It failed. So he decided to name his product 5UP and worked just as hard to make it work, but sure enough it failed again. He realized that he still loved soda, so he tried again with a product named 6UP. IT failed, and he gave up completely. Then a few years later, someone else came up with a soda product and named it 7UP. Obviously that became a success. This was taken from a book called "Why We Want You to be Rich", by Donald Trump and Robert Kiyosaki. This tells a great story about perseverance and that the next no could be the last one.